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The key numbers to watch (and what to do if they’re not what you hoped) If you've ever opened up your email campaign report and thought,...

As a small business owner, your to-do list is never ending. Between managing operations, serving customers, and keeping things running,...

How to Write Email Subject Lines That Get Opened Every email you send has a purpose—whether it’s to nurture a client relationship, drive...

Email marketing continues to deliver the highest ROI of any digital marketing channel, but not all emails are created equal. A...

Your email list is one of your most valuable marketing assets—but only if it's healthy and engaged. Over time, email lists naturally...

Growing an email list is one of the best ways to build lasting relationships with potential customers. But let’s be honest—people don’t...